Our Team

Who We Are

We build systems that make your phone ring. We do not write theoretical marketing essays. The strategies you read on this site come from active campaigns, real client accounts, and hard data. We test proximity signals. We track review velocity. We measure the exact impact of GBP category changes.

Theory does not survive a Google algorithm update.

We operate in the trenches of local search. When a plumbing contractor in Chicago drops out of the top three map results, we find out why. We isolate the variables, fix the citation inconsistencies, and document the recovery process. That practical friction shapes every piece of content we publish. You get the exact blueprints we use to turn stagnant Google Maps presences into reliable lead generation channels.

The Core Team

Julie Santos Sanchez, Founder & People Operations Leader

Julie spent over a decade managing complex operations and building global partnerships across the United States and 12 other countries. She started with The Pollination Project in Oakland, California. There, she learned how to manage tight operational structures without losing granular control. Today, she applies that exact operational rigor to local search visibility and agency management.

She treats a Google Business Profile like a physical storefront. It needs structure, maintenance, and clear signals. She maps out the exact friction points preventing a business from dominating the local map pack. She audits NAP consistency across 50 plus directories. She builds the internal systems that turn a dead profile into a reliable lead engine. Her approach strips away the noise of generic SEO advice. She focuses purely on what drives actual phone calls.

Connect with Julie on LinkedIn.

Mateo Rojas, Technical Local SEO Director

Mateo handles the underlying architecture of local search. He audits citation networks, cleans up duplicate listings, and implements local schema markup. He knows exactly how far a proximity signal stretches in a dense urban market. He fixes the blind spots most agencies ignore. When a client profile gets suspended for a guideline violation, Mateo runs the reinstatement protocol.

Elena Rostova, Review Velocity Analyst

Elena tracks the data. She monitors how review frequency impacts map pack rankings across different industry verticals. She tests Q&A section optimization to capture featured snippets. She knows the exact threshold where a sudden spike in reviews triggers a Google filter. Her research ensures our tactics stay entirely within safe, defensible territory.

Marcus Thorne, Map Pack Strategist

Marcus used to dispatch HVAC technicians in Phoenix. He learned GBP optimization out of sheer necessity when his company stopped getting calls. He brings brutal, practical practitioner experience to our content. He tests every tactic on actual service area businesses before we publish a single word about it. He reads the documentation. He tests the limits. He reports the results.

Our Editorial Standards

We hold our content to a strict practitioner standard. We reject generic advice. We refuse to publish unverified ranking claims. Every guide, audit template, and strategy breakdown goes through a rigid verification process.

We only publish what we can prove.

• We test the tactic on live client accounts.
• We measure the baseline metrics before making a single change.
• We track the exact ranking movement over a period of 90 days.
• We document the exact steps required to replicate the result.

If a tactic stops working, we update the guide. If Google changes how they display service areas, we rewrite our documentation. We do not leave outdated advice on this site. You need accurate data to run your business, and we treat that responsibility with absolute seriousness.

Connect With Us

We want to hear about your local search friction. If you hit a wall with a suspended profile or a sudden drop in map pack visibility, reach out. We read every email. We respond within 48 hours. Send your specific GBP questions to our team directly through our contact page. We use reader questions to determine exactly what we need to test and publish next.